When buyers ask AI, be the answer.
Your customers now ask ChatGPT, Perplexity, and Google's AI who to hire, and the answer comes back as a handful of names, not ten blue links. Either you are one of those names or a competitor is. We make you the name, through the one channel the data says AI actually trusts.
The answer is assembled from what AI reads.
An AI engine does not rank you. It reads the sources it trusts and writes an answer from them. The current data is unambiguous about what those sources are: earned editorial coverage, almost to the exclusion of everything brands pay for. Which means most of what is sold as AI optimization is aimed at the wrong lever.
The signals engines cite.
- Earned coverage in the outlets and shows AI reads: 84% of all citations
- Brand mentions across the web, roughly three times more predictive than link counts
- Consistent, citable facts: your entity clean and identical everywhere it appears
The levers that barely register.
- Paid and advertorial content: 0.3% of AI citations
- Schema tricks on a site nothing credible links to
- Chasing rankings alone and assuming the answer follows
Measured first, earned second, held always.
AI visibility is not a plugin or a one-time fix. It is a system: know what the engines say now, make your facts citable, then feed the engines the coverage they actually read, and keep feeding them.
We start with what AI says about your market today, verbatim: which names come back, in what order, and whether yours is among them. Our free AI Answer Check runs this in about a minute, and every engagement starts from that dated baseline.
Engines cite what they can verify. We make your entity clean and consistent everywhere it appears: the site, the profiles, the structured data, the basic facts of who you are and what you do, identical wherever an engine looks.
The engine of the whole system. Real coverage in the press AI reads and the shows your buyers hear, through Digital PR and podcast guesting. 84% of AI citations come from earned media. This is the lever, and it cannot be bought.
Citable content on your own domain: the data, the plain answers to the questions your buyers ask, structured so an engine can lift and attribute them. Fresh matters: citation volume decays sharply as content ages, so the feed does not stop.
AI answers churn: 40 to 60% of cited sources change month to month across Google's AI Mode and ChatGPT. We re-run the checks, read the movement, and keep the coverage current, because this is a position you hold, not a badge you win.
This is not a future problem.
The buyers asking AI are not early adopters anymore. They are the market, and they skew toward exactly the engaged, high-intent people a founder-led business wants.
of American adults now use at least one AI chatbot weekly.
of the US population will use generative AI search in 2026, per the current forecast.
of AI citations come from earned media. Paid content: 0.3%. The channel is coverage, not spend.
The AI Answer Check.
Enter your business, your city, and what you do. The check asks two leading AI engines the questions your customers actually ask, then hands you the verbatim answers and a plain verdict: named, or not named. Results on screen in about a minute, and emailed so you keep them.
Earned media is the input. AI answers are the output.
Everything above runs on coverage, and coverage is earned in two lanes. Both produce the third-party pages, links, and mentions that AI engines read, and both are run by the firm, earned only, never bought.
Digital PR.
Data stories and expert commentary pitched to real journalists, producing editorial coverage in the outlets AI cites most, with the high-authority links that follow.
How we run it → The audio lanePodcast booking.
Earned guest seats on the shows your buyers already hear: borrowed trust, an earned link in every set of show notes, and indexed transcripts carrying your name.
How we run it →Asked and answered.
What is AI visibility?
Whether your business gets named when someone asks ChatGPT, Perplexity, Gemini, or Google's AI answers a question your customers ask. The field calls the work AEO or GEO, answer engine or generative engine optimization. The plain version: when AI answers instead of listing links, either you are in the answer or a competitor is.
Why isn't my business showing up in AI answers?
AI engines assemble answers from sources they trust, and the data shows they overwhelmingly trust earned editorial coverage: 84% of AI citations come from earned media. If the outlets AI reads have never covered your business, and your basic facts are inconsistent across the web, there is little for an engine to cite and no reason for it to name you.
Can I pay to appear in AI answers?
Not meaningfully. Paid and advertorial content accounts for 0.3% of AI citations in the current data. The channel that moves AI answers is the one you cannot buy: real coverage, real mentions, real authority. That is why this work is built on earned media rather than ad spend.
Is this different from SEO?
Related, not the same. SEO earns a ranked link a buyer might click. AI visibility earns being the answer itself. They share foundations, sound technical health and consistent entity facts, but AI answers weight third-party coverage and brand mentions far more heavily than link counts, so the work centers on coverage, not just rankings.
How stable are AI answers once I'm in them?
Not very, which is the point of running this as a program. Current studies found 40 to 60% of cited sources change month to month across Google's AI Mode and ChatGPT, and citation volume decays sharply as coverage ages. Visibility is a position you hold with fresh coverage and monitoring, not a badge you win once.
How do I find out where I stand right now?
Run the free AI Answer Check. It asks two leading AI engines the questions your customers ask, in your city and your category, and emails you the verbatim answers with a plain verdict: named, or not named. About a minute, and it is the baseline every engagement starts from.
Find out whose name AI gives in your market.
Run the free check for the verbatim answers, or bring your market to a free twenty-five-minute call and we'll tell you, straight, what it would take to be the name. If the answer already includes you, we'll tell you what it takes to stay there.