Pricing — Theory Media | Three engagements, priced plainly
Pricing

Three engagements. Priced plainly.

The numbers are on this page because there is nothing to hide behind. We do not bill hourly and we do not sell buckets of hours. You buy an outcome and a standard of work, at a figure you can plan around, from the person who actually does it.

Book a free 25-min call Not sure where you fit? Start there.
Where to start

Browsing is free. Building starts with a diagnosis.

If you are still weighing us up, start with the free call; it costs nothing and you keep the finding. When we build, ongoing work starts with the Growth Diagnostic, because building before we have diagnosed is expensive guessing, and if we continue together the $2,500 becomes your first month.

Step zero · before any of the below

The free 25-minute call.

Bring your numbers and the problem you cannot get past. You leave with one real finding and a straight answer on where you fit, yours to keep either way.

Book a free 25-min call Free · no obligation
01 · The startOngoing work starts here

Growth Diagnostic

$2,500fixed · one-time
Credited in full to month one if we continue

A fixed-scope audit of your whole marketing system, read from your real numbers. You leave knowing where growth is leaking, what to fix, and in what order.

  • Full-funnel audit: traffic, tracking, conversion, retention
  • Findings verified at the source, not the dashboard
  • A prioritized roadmap you could run without us
  • Delivered and walked through by the principal
02 · The directionFor teams that can execute

Advisory

$5,000per month
First term one quarter · then monthly, 30 days' notice

You have hands that can build. What you need is senior direction: we set the strategy, prioritize the work, and hold it to the numbers while your team executes.

  • The roadmap turned into a running plan, owned weekly
  • A seat in your leadership meetings
  • Oversight of your other vendors and channels
  • Monthly executive read against the agreed measures
03 · The engineThe core engagement

Done-For-You

from $8,000per month
First term one quarter · then monthly, 30 days' notice

We build it and run it. Paid acquisition, local and AI search, conversion and tracking, email and lifecycle, the site itself: one principal, building and answering for the whole system.

  • Work shipped weekly, live in your accounts
  • Experiments run one variable at a time, with kill criteria
  • Tracking built and verified at page source and ledger
  • Quarterly step-back: budget moved to what works
The side door · a defined job, not an engagement

Project. One scope, one fee, done.

A defined piece of work with a defined end: a site rebuild, a funnel, a tracking overhaul. Built by the principal, to the same standard, no retainer.

Fixed fee against a written scope
A stated timeline, held
Scope changes discussed before billed
Scope it on a call Project-specific quote
No hourly billing · no buckets of hours · no surprise invoices
What's included

Side by side, so nothing is vague.

IncludedProjectGrowth DiagnosticAdvisoryDone-For-You
The standard, on every engagement
A named principal does the work, start to finish
Direct Slack channel to the principal
Fixed, stated pricing; scope changes discussed before billed
Findings verified at the source, never dashboard-only
Judged by cost per real result and revenue, not clicks
Diagnosis
Full-system audit and prioritized roadmap
Fee credited in full to month one
Direction, ongoing
Weekly working cadence with defined measures
A seat in your leadership meetings
Oversight of your other vendors and channels
Monthly executive read, plainly, including the bad news
Quarterly step-back: budget moved toward what works
Execution, in our hands
The work built and shipped weekly, live in your accounts
Paid acquisition, local and AI search, email, and the site, run end to end
Experiments run one variable at a time, with kill criteria
Tracking built and verified at page source and the ledger

One line the table cannot show: nothing here is sold by the hour. An hourly rate prices time; these engagements price an outcome and a standard, and the standard is the same at every tier.

The questions worth asking

Asked before you have to.

Can we skip the Diagnostic and start on a retainer?

No. All ongoing work starts with the Diagnostic, without exception; only a fixed-scope Project can run without one. Building before we have diagnosed is expensive guessing, and the order protects you as much as it protects the work. If we continue together, the $2,500 becomes your first month, so starting right costs nothing extra.

Why is the first term a quarter?

Because meaningful marketing does not move in weeks, and pretending otherwise would be selling you noise. A quarter is long enough to build, test, and read real results. After it, both monthly engagements run month to month on thirty days' notice; we earn retention by delivering, not by contract.

Do you bill hourly?

No. An hourly rate makes you pay more when the work goes slower, which is backwards. You pay a stated figure for an outcome and a standard, and speed is our problem.

What happens if a number is down?

You hear it from us first, plainly, with what we are doing about it already moving. Reporting against the agreed measures includes the months that did not go our way; the whole value of the firm is that it tells you the truth.

Are there hidden fees?

No. What is quoted is what is billed. If scope changes, it is discussed openly with a matching adjustment before anything is invoiced, so we are never quietly working for free and you are never quietly billed for more.

Start here

Not sure which engagement fits?

Bring your numbers to a free twenty-five-minute call. You leave with one real finding and a straight answer on where you fit, yours to keep either way.

Book a free 25-min call 25 minutes · free · no obligation