How We Work — Theory Media | The person you meet does the work
How We Work

The person you meet is the person who does the work.

No senior pitch handed off to juniors, no account manager between you and the work. One principal runs your marketing, builds it, and answers for it. Here is how that runs, from the first call to the ninetieth day and past it.

Start with a free session or a $2,500 Diagnostic
01
Where every engagement starts

We do not start with a retainer.

Every engagement starts with the Growth Diagnostic. Not as a formality, and not as a hurdle. Building before we have diagnosed is expensive guessing, and we will not sell you execution we have not yet earned the right to recommend.

The Diagnostic reads your real numbers and finds where growth is leaking. Then you choose the path. If we go further, the $2,500 becomes your first month.

Start free
Free Strategy Session
25 minutes · no obligation
Then
Growth Diagnostic
$2,500 · credited to month one

Advisory

We direct, your team executes.

Done-For-You

We build it and run it.

The core

Run it yourself

Take the roadmap and go. Yours to keep.

02
The first ninety days

A quarter is the floor.

Meaningful marketing does not move in weeks. The first quarter has a shape, and we run to it so you see progress read against real data, not activity.

First 48 hours

Access

One point of contact, every login and analytics account in hand. We do not begin until we can see and act.

First 30 days

Diagnose and align

Lock the few measures that matter, stand up the tracking, ship one visible quick win.

Days 31 to 60

Build and test

The highest-leverage moves as experiments. One hypothesis, one variable, a defined result, a kill point.

Days 61 to 90

Read and direct

What changed, what we learned, what continues, what stops. A clear read on which channels show signal.

Then

The rhythm

Continuous experiments on a cycle, a documented backlog, budget moved toward what works.

03
How we read it

One number that matters, reported straight.

Every engagement ties to one core measure and a few guardrails, not a dashboard of everything. You get a view you can read in a minute.

And you hear the bad news from us first, with the fix already moving. The whole value of the firm is that it tells you the truth, so the reporting tells the truth.

The executive viewIllustrative · sample format
Monthly performance, one screen
North star + guardrails · the shape of what you get, not a client result
North star · cost per acquired customer
$214
down from $390 · last 90 days
New customers / mo
48
up from 7
Ad spend
$10.3K
held flat
Click to sale
0.86%
up from 0.08%
04
The standards we hold

How you know it is real.

Six standards we hold on every engagement. They are the difference between a firm that reports progress and one that can prove it.

01

A named principal does the work

The person you meet runs your account and builds it. No account managers, no handoff to junior staff you never met.

02

A direct Slack channel

One shared channel, straight to the principal. Not a ticket queue, not a weekly status email you wait on.

03

Shipped weekly

Work goes live on a weekly cadence. Progress you can see every week, not saved up for a monthly reveal.

04

Verified at the source

We check page source and the systems of record, not dashboards. A report is a claim; the ledger is the evidence.

05

Judged by revenue

We measure by cost per real result and revenue, not impressions or clicks that move without meaning.

06

Honest reporting

When a number is down or a test failed, we say so plainly, and what we are doing about it.

Start here

See how we think before you decide anything.

Twenty-five minutes, one real finding, yours to keep whether we work together or not. The most honest way to test how we work before any commitment.

Book a free session 25 minutes · free · no obligation