Wiring
Every step a real person passes through, walked as a user, tagged verified or unknown. Presence in an account is not a working funnel.
A marketing firm · Diagnosis first, built and run
Austin, Texas · Working nationally
There is no notification for being invisible.
Your customers stopped searching and started asking. The assistant answers in one breath and names three businesses. If you are not one of them, nothing pings. No impression logged, no click missed, no alert. The phone is just quieter than it was.
which med spa in Austin is best for injectables?
Assistant
For that area, the three that come up most often are:
The market leaderNamed first, nearly every time.
The established nameFifteen years of reviews behind it.
The rising oneFewer reviews than you. Named anyway.
Convenient for the customer. If your name is not in there, for that customer you do not exist.
Your business
Not in the answer
No impression logged. No click missed. No notification sent. You would never know it happened.
What this firm actually does
So we put it on paper.
Two different businesses go dark in two different ways: one the assistant simply never names, one whose dashboard reports fine while the funnel leaks underneath it. Different shapes, same discipline — measured every month, in numbers you can check, and hold us to.
The shift
This is already how customers choose.
Not a forecast. Three published figures, sources named.
900M
people use ChatGPT every week.
OpenAI · 2026
53%
of consumers use AI assistants for product research.
Adobe · 2025
60%
of Google searches end without a single website click.
SparkToro · 2024
The first shape · Never named
Measured monthly, in plain numbers.
The local business's version of going dark. We run your category the way your customers actually ask it, across the assistants they actually use, and count how often each business gets named. That share is the number.
Share of recommendations · one market, one month Illustrative
Competitor 116.5%
You13.7%
Competitor 212.4%
Competitor 311.5%
Competitor 410.6%
Competitor 510.0%
Competitor 68.3%
The same number, tracked six months Illustrative
The number moves, and it can be moved. Bars are drawn relative to the leader and every real percentage is printed on its row. Shares do not sum to 100 because the tail is long. The figures on this page are a worked example of what your check returns, never a client's numbers.
The second shape · Reports fine
The dashboard reported fine for ninety days.
The founder-led company's version of going dark. Most marketing problems are measurement problems wearing a costume. A page-dwell event counted as a booking. An identifier severed between the click and the sale. A broken checkout and a rejected offer produce identical dashboards, and only one of them is a marketing problem.
Clicks in
11,562 clicks in
Paid for, every one.
Sales out
5 sales out
Ninety days. Live ad account, anonymized.
That is one sale for every 2,312 clicks, and every report along the way looked healthy.
Verified
Pulled from the client's live ad account and dated at pull. Business anonymized. Every figure this firm publishes is verified against a named source, reasoned openly from verified inputs, or marked unknown.
The method, named
A chain fails at one link and still looks intact from the outside.
That is how a marketing problem hides for a year inside a dashboard that reports fine. So the work runs in four links, in order, and none of them is optional.
Diagnosis
Where growth leaks, ranked by leverage. Dead hypotheses written down as dead, so nobody re-derives them next quarter.
Build and run
One variable at a time, each change restarting its own read window. Nothing scaled on a window that was never readable.
The honest read
Reported against measures agreed before work started. Thirty, sixty, ninety. Including the months where the truthful answer is not yet.
The break never announces itself. Look again at the rule above link 03.
What we do
Two kinds of business. One discipline.
Theory Media is the same firm in both lanes: diagnose first, fix what the diagnosis finds, report against numbers agreed in advance. What differs is the problem — so each lane keeps its own page, its own prices, and its own proof.
Local visibility
Get named where your customers are asking
For the business with one location or a handful, whose owner answers the phone and watches the bank balance personally.
01Measure. Your category, asked the way customers ask it. Who gets named, and where you sit.
02Find the gap. The local grid, the competitors, and the specific reasons the answer skips you.
03Run it. Profiles, citations, content, links. Reporting carries rank and attributed calls, not a traffic screenshot.
Growth
Find out what the spend is actually buying
For the founder-led company with real revenue and a real monthly budget that has hit a ceiling nobody can explain.
01Diagnose. Where growth is leaking, ranked by leverage, in the order to fix it. Yours to keep.
02Repair the chain. The measurement gets fixed before any channel is judged on it.
03Build and run. Acquisition, funnels, creative, and the measurement proving which part worked.
Every price we charge is published on its own page, including the ones most firms make you sit through a call to hear. Different buyer, different work — we will tell you which one you are in the first conversation, including when the honest answer is neither yet.
Where we actually are
One named client.
Theory Media is young. The public record is one engagement, and here it is in full.
The record · Complete
Mark Eadie·204 Photography·Winnipeg·Advisory, active
There is no logo wall and no testimonial carousel, because there are no logos and no testimonials yet. We would rather show you an empty ledger than a decorated one. A firm that inflates its easy numbers cannot be believed on its hard ones.
How every figure is footed
Verified
Confirmed against a named source on a named date.
Reasoned
Inferred openly from verified inputs, and shown as judgment.
Illustrative
A worked example showing the format, never a client's numbers.
Start
Find out whether the answer names you.
The free visibility check runs your category the way a customer asks it and shows you the answer: who gets named, and whether you are in it. Two minutes. No call, no card, no follow-up sequence.
Or write to the principal: ryan@theorymediaco.com. Read in person, answered in person.