Local visibility · Med spas & aesthetics
Free to find out · every price posted
Someone nearby just asked AI who does the best injectables
The consult goes to whoever gets named.
They search the map
Google Maps decides which med spas a local buyer sees first. Presence there is built from your profile, your reviews, and signals you can influence every month.
They ask AI
ChatGPT, Claude, and Google's AI answers now recommend med spas by name — drawing on the same visible record: reviews, presence, reputation.
They compare and choose
In a market this crowded, review count and recency decide who gets the consult. The buyer weighs the shortlist for a minute, then books one practice.
If those answers name the med spa across town and not you, the consult books somewhere else — and nothing pings. No impression logged, no alert. The book is just quieter than it was.
What the scans showed
Two real med spas, two opposite problems.
Both scanned on both surfaces in July 2026, anonymized to metro. Same industry, same low win rate — and completely different constraints underneath. This is why a generic score can't help an aesthetics practice, and a real read can. Verified
Nearly invisible on the map, yet AI — reading a different set of signals — already recommends it. Two channels, two different games: the move is pressing the one already working.
Visible across two-thirds of the grid and still at zero share, because one competitor owns two-thirds of the market. Being seen isn't the problem — winning the comparison is.
Verified at source · Local Falcon map grid and AI answer scans · July 2026 · anonymized to industry and metro. All eight scans are here. The same read, run for your practice, is the Finding below.
What the Engine runs for med spas
Three systems, every month, aimed at one number: booked consults.
Get found.
Your Google Business Profile managed and kept sharp — categories, services, treatment photos, posts — plus listings kept consistent across the sources AI assistants read. Measured monthly: a map-grid scan and an AI answer check, not a guess.
Get chosen.
A review system that runs continuously: every happy client asked the right way, at the right moment, through a process your front desk can sustain. In aesthetics, review count and recency are the strongest lever you control.
Get called.
Consult requests answered fast, missed-call text-back so a busy treatment day never costs a booking, and a real follow-up sequence behind it — kept running and reported on.
Run separately they leak. Run together, continuously, they compound — and you see all of it in a monthly report you can read in a minute.
Start where it fits
Four rungs, every price posted.
Free to find out, cheap to fix it yourself, or built and run for you. No call required to see what any of it costs.
The AI Answer Check
Ask the assistants live, right now, for med spa category in your city. Named or not, in about a minute.
The Local Customer System
The whole method written down: five modules, roughly 90 copy-paste templates, get found / get chosen / get called, in the order you do it.
The Local Visibility Finding
Your real map-grid rankings across your service area, how the AI assistants answer about your practice, and your review position against your market. Automated, with the what-to-do manual included.
The Local Engine
All three pillars, run by the firm, every month: found, chosen, called. The scan, the review system, the profile work, the follow-up, and the one-minute report. Starts with the $2,500 read of your market, credited in full into month one.
Start
Find out whether the answer names your med spa.
The free visibility check runs your med spa category the way a customer asks it and shows you the answer: who gets named, and whether you are in it. Two minutes. No call, no card, no follow-up sequence.
Or write to the principal: ryan@theorymediaco.com. Read in person, answered in person.